We celebrate our birthdays and anniversaries every year to mark the successful completion, it is an event of celebration.
You know what, the celebration should apply for professional life too.
Corporates have a certain vision and mission and several targets to be achieved. With the help of employees, clients, and customers, companies can gain the success and revenue they desire.
Thus completing a year indeed calls for a corporate anniversary celebration, as it is a chance to thank the people who are involved in the success and to celebrate the milestone.
One should not miss the excellent opportunity to remind and revise the purpose and the vision of the company, one can revisit the journey from the inception and how they reached the current status.
We can be eccentric and crazy about our celebrations. However, while celebrating the corporate anniversary one needs to have a decent outlet to celebrate the joyous occasion.
Before moving to the official anniversary party ideas, there are some things one has to take care of while planning a company anniversary.
Before Planning Corporate Anniversary:
1. Tie the anniversary to the business goal:
However, it is a time to party and have a celebration, but one should not miss the opportunity to communicate important information like the strategic messages of the plan.
Announce the new initiatives that you are planning to take. Address the people that what best you can offer and how you stand out of the crowd.
2. Detailed planning is essential:
The anniversary celebration always grabs media attention; a little mishap will come in the eyes of media and will cause negative publicity.
Hence, plan all the things in detail so that nothing goes wrong. The content of the speech or presentation should be engaging and capture the attention of stakeholders, customers and prospective customers.
3. Not the only celebration:
Having a party once a year and later dull days will be the wrong thing to do. A corporate anniversary is a chance to plan out other occasions and parties one can have throughout the year.
Involve employees in decision making so that you know what employees want to have fun. You can set up a suggestion box for the employees and try to inculcate a few, which feel suitable.
4. Carefully redesign the logo:
One may think of reframing the logo by incorporating a new tagline and make several changes in the logo. However, it should not be forgotten that the logo is the identity of the brand, and tweaking it a lot will tarnish the identity and thereby harming the brand.
Hence, try to incorporate the original logo and avoid making any changes.
5. Don’t be stingy:
Having a huge party will cost a lot, but it should be remembered that it is an event. It should be carefully planned as it helps to increase employee satisfaction and engagement. Also, prospective customers may turn into clients.
Thus, the money spent will be compensated soon. Hence have proper and sufficient funds set aside for corporate anniversary.
Corporate Anniversary Ideas:
Here are 20 different and unique ideas, which one can follow to celebrate the company anniversary in vigor.
1. Host a Party:
Employees make the company and play an integral role in the success of the company. Thus thanking them with a suitable gesture on an anniversary is a great idea.
Make it a yearly tradition and host a party where your employees can relax and have fun. Treat them with good food, entertainment, and fun.
With work pressure and deadlines throughout the year, people hardly get time to socialize and get to know each other; a yearly party can help to reveal the fun part of everyone. It is an opportunity to bond well with employees. It improves employee- employee and employee-employer relations.
A small presentation about the target achievements and milestones reached should be included. Also, a brief discussion about plans can be done. Managing director and the overall management can give motivating and thanking speech as a way to connect to the employees.
Few companies have adopted a habit of giving away the best employee awards in the annual meet to appreciate the hard work they did throughout the year
2. Company Anniversary Cake:
If one feels to have a low-key party rather than throwing a party at a swanky place, then ordering a cake for the staff is also a good way to mark the celebration. In the house, the celebration can also be a sweet and simple gesture to celebrate.
Source: Karen Bakery
3.Company Anniversary Logo
Make changes in your logo and tagline. Something like ’100 years of excellence’ or ‘celebrating 100 years of success’ can prove to be an impactful tagline and advertises the milestone you reached.
Include the new logo with a new tagline on the company stationary, website, email signatures, catalogs and so on. It is an excellent way to do branding.
Source: The Boston Globe
4. Thank you card:
Send a thank-you note in an anniversary card to your employees, prospects, clients and key customers. One can also add a gift like a customized calendar, coffee mug or can send chocolates.
A small gesture helps to strengthen the bond and also a good way to appreciate the people who help you.
5. Announce the occasion on Social media:
With the advent of social media marketing, companies are taking extra efforts to show off the events and celebrations they have at the workplace. It is a way to do the company branding and let know about the company and the company culture to the people.
Announcing the anniversary and the celebration pictures on social media like LinkedIn, Facebook and Twitter, will help spread the news to masses.
6. Publish announcement in newspapers and trade magazines:
Apart from digital space, do not forget the traditional form of publicizing and advertising. Announce about the anniversary in newspaper and trade magazines.
A small brief about the growth and plans can help the company to gain prospects.
7. Interview clients and key customers:
One has to start planning for the anniversary, months before the said date; one can gather the feedback from clients and key customers, also from the employees who are employed for 5- 10 years. Also, gather the data like achievements and milestones achieved year on year.
A brief about the revenue growth and growth in terms of employee strength can also be jotted down. This gathered information can be presented in an attractive format and send to all on emails.
The same thing can be displayed on bulletin boards or the internal portal. A part of it can be used for publishing it on social media.
8. Video presentation:
People capture visual data much more easily than mere words. Creating a video comprising of company growth, notable events, milestones, testimonials, awards, and profits can prove to be an interesting way to market your company and thereby helping in branding.
The employees and clients will be reminded of the history and the vision and they will feel a sense of pride for being associated with a respected organization.
Take efforts to make the video go viral, it will be a useful tool to turn the prospects into customers.
Corporate Anniversary Video Ideas:
Source and Copyrights: Founders Brewing
Anniversary need not necessarily be turned as a marketing powerhouse; one can associate with a non-profit organization and donate funds or other useful stuff to mark the anniversary. It can also be termed as corporate social responsibility.
10. Have a contest or quiz:
One can have a quiz on company history or some other contest about industry knowledge and have exciting prizes for the same.
Employees can be asked to mention a fond memory or experience of working with the company and the best entry will get the prize.
11. Time capsule:
Employees can be asked to write well wishes and notes for future employees. If it is the 5th anniversary, you can open the time capsule post 5 years. It is a fun activity that does not cost much and a good way to engage employees.
12. Family day:
Employees can bring their family members to work and make them familiar with the workplace. It is a chance for the families to meet the co-workers, bosses and to know the organization as a whole.
Arrange good food and entertainment and the day will be memorable for the employee and their family.
13. Go for a picnic:
A nice cozy spot, close to nature can prove to be a good place to frolic and have fun. Barbeque and some nice music will help employees relax.
Not only employees but also the clients and key customers can also be invited to join the fun.
14. Community service:
Employees can serve the community by helping people who are in need. Teaching underprivileged kids, helping them in terms of money, food and clothes can make employees feel good.
It will be changed from the typical work and will provide help to the needy on a day of the corporate anniversary.
15. Special Sale:
The company can organize a special sale of their products at discounted prices. If it is an e-commerce website then a discount on all the products can be a real celebration for the customers and a way to boost sales.
Corporates can also design some anniversary special stuff, which will be sold on the anniversary day itself. Corporate anniversary day can also prove to be a good day to launch a new product in the market.
16. Office decoration:
One can install banner and posters on occasion of the corporate anniversary. Ask employees to decorate their cubicle the way they want. It is a good activity, which can make the workplace a quirky twist, and people can have an enjoyable time.
Post the anniversary, you can also arrange a contest to re-design the logo, the best entry will win some exciting prizes like paid leaves, movie tickets or shopping coupons.
17. Have tree plantation day:
With the rise in global warming, taking care of the environment and nature is not a choice but an obligation.
One can have a tree plantation day on corporate anniversary; doing a good deed will give a feel-good factor to employees, clients and the other people involved.
18. Distribute customized stuff:
Order customized mugs, pens, t-shirts, bags with a company logo and a tagline demonstrating the years of success. It is a small token, which will market and publicize the anniversary.
Things like this will often be used by people, as they are utility products. Imagine a person carrying a bag with the company’s logo everywhere he goes, it is like free publicity.
19. Sponsor a local event:
Corporates often sponsor events like concerts, dance programs, and other entertaining events. It is a chance to connect to all sorts of populations.
20. Invite clients to the cocktail party:
Corporates can invite clients and address them in the plans and the milestones they have been achieving since the inception. One should make a lasting impression on clients to have a continued relationship with them.
Current clients may give you a few leads too. A cordial relationship with all goes a long way as a successful business depends upon the good relationships and connections in the industry.
Event Ideas for a Company Anniversary:
Every organization has a special day which they celebrate as their anniversary. It is an event that marks the success and journey of the organization.
The company anniversary is itself an important day and to make it even better grand celebrations need to be arranged and organized. The anniversary also marks as the survival of one whole year and moving forward in this tough competitive market.
Reasons to celebrate a company anniversary:
There are many reasons to celebrate a company’s anniversary, some of them are enlisted below,
- Get together
- Fun celebration
- Client connection
- Boosts the employee morale
Benefits of celebrating the organization’s anniversary:
- Increasing band awareness
- Launching new products
- Finding the target audience
- Surveying the audiences
- Measuring the performance of the company
Top 12 Ideas for Celebrating a Company Anniversary:
- Decorate the office
- Organize a cocktail party
- Build a video to inform the celebration
- Order cake and snacks
- Support a charity organization
- Time capsule
- Organize a contest
- Hold a picnic/party
- Build a limited edition service or product
- Taking up sponsorship for a local event
- Creating a visual program to show the company’s progress
- Finally, last but not least thank all your clients and employees
How to Turn the Company Anniversary into Marketing Opportunities:
- Prepare it digital media worthy
- Find ways to measure the success rate
- Hire event management agencies
- Find the best ways to inform others
- Finalize the types of promotion
- Plan a timeline
- Decide on the resources and fix a budget
- Set goals regarding the celebration of company anniversary
- Find your target audience
- Create anniversary objectives
Top 10 Corporate Anniversary Quotes
1. Since most corporate competitors have the same problems with sustainability and social reputation, it’s worth trying to solve them together – Simon Mainwaring
2. Success is no longer about changing strategies more often, but having the agility to execute multiple strategies concurrently. And success requires CEOs to develop the right leadership capabilities, workforce skills, and corporate cultures to support digital transformation – Pierre Nanterme
3. Corporate greed, corporate bullying cannot be tolerated – it’s time for a global rule of law to guarantee fair trade, rights, minimum wages on which people can live with dignity, and safe and secure work – Sharan Burrow
4. Accounting does not make corporate earnings or balance sheets more volatile. Accounting just increases the transparency of volatility in earnings.
5. Problem-solving becomes a very important part of our makeup as we grow into maturity or move up the corporate ladder – Zig Ziglar
6. Every year in consulting is like three years in the corporate world because you have multiple clients, multiple issues – you grow so much – Indra Nooyi
7. I’ve always said that the better off you are, the more responsibility you have for helping others. Just as I think it’s important to run companies well, with a close eye to the bottom line, I think you have to use your entrepreneurial experience to make corporate philanthropy effective – Carlos Slim
8. Borders had lousy management and made bad corporate decisions, so its fate is less like a terrible accident than a slow-motion slide into a ditch, but it’s hard to be happy about a bookseller’s demise – Susan Orlean
9. The corporate world is appallingly bad at capitalizing on the strengths of its people – Marcus Buckingham
10. When you are going up the corporate ladder or the government ladder, you have to take some risk – Condoleezza Rice
Thus, we have seen that there are several ways to celebrate the corporate anniversary. One need not necessarily spend lots of money. A bit of creativity can make the event memorable and a big hit.
It should be remembered that the anniversary marks the continued efforts and association of the key employees, clients, customers, and stakeholders. With the absence of any one of those, organizations cannot stand. Make sure you are taking wise steps to publicize the anniversary on social media.
So what are you waiting for, now that you have several business anniversary celebration ideas, go and implement the one you like and feel to be suitable. In case you have any other impressive and unique ideas, please share.